About Small Print
Mistakes, written down so you don’t have to make them.
I’m Lena Brandt. I run a ceramics studio in Leipzig with eleven other people, and I write Small Print every Sunday.
It started in 2020 as a list of mistakes I kept in my phone. A friend asked to read it, then her friends did. Today 24,800 people get it, most of them running something small: shops, studios, workshops, agencies of five.
Every issue is one idea, one story from the studio and one thing to try on Monday. No growth hacks, no guest posts, no affiliate links. Sponsors are clearly marked and written with me.
If you reply, I read it. Most of the best issues started as a reader’s question.
Read the next one.
One short letter every Sunday. Free, and you can leave whenever you like.