Why the number that scares you is usually the right one, and a three-step way to raise it without losing anyone you want to keep.

The two hires I rushed, the one I didn’t, and the paid trial week that now does most of the interviewing for me.

I searched four years of email for the word “again”. Here’s what the people who come back have in common.

The one spreadsheet I open every Monday, and why I stopped looking at revenue first.

Every new idea goes on a list for two weeks before I’m allowed to start it. Most of them don’t survive.

The bakery on my street knows when regulars stop coming. Most online businesses don’t, and it’s costing them.