The archive — 142 issues
Every issue, in order.
Pricing, people, money, customers and focus. Start anywhere; each one stands on its own.
No.
142
The price you’re afraid to charge
Why the number that scares you is usually the right one, and a three-step way to raise it without losing anyone you want to keep.
No.
141
Hire slower than feels comfortable
The two hires I rushed, the one I didn’t, and the paid trial week that now does most of the interviewing for me.
No.
140
Your best customers are hiding in your inbox
I searched four years of email for the word “again”. Here’s what the people who come back have in common.
No.
139
Cash is a feeling until it isn’t
The one spreadsheet I open every Monday, and why I stopped looking at revenue first.
No.
138
The two-week rule for new ideas
Every new idea goes on a list for two weeks before I’m allowed to start it. Most of them don’t survive.
No.
137
What a bakery taught me about churn
The bakery on my street knows when regulars stop coming. Most online businesses don’t, and it’s costing them.
Get the next one on Sunday.
One short letter every Sunday. Free, and you can leave whenever you like.