No.
139
Sep 14, 2026
Money
7 min read
Cash is a feeling until it isn’t
The one spreadsheet I open every Monday, and why I stopped looking at revenue first.
For three years I ran the business on a feeling. Busy month, good month. It worked until a busy December left us with €400 in the bank in January.
The Monday sheet
Now I open one sheet every Monday with four numbers: cash today, money owed to us, money we owe, and the next eight weeks of known costs.
Cash today
Owed to us
We owe
Next 8 weeks
Revenue tells you how hard you worked. Cash tells you whether you can keep going.
— Lena
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